When it comes to food, one person’s “yuck” is another person’s “yum.”
That was one of the major ideas behind the new Disgusting Food Museum, which opens today in Malmo, Sweden.
The museum’s founder, Dr. Samuel West, is a psychologist by day and a museum curator by night. His first project, the Museum of Failure, defied its name and proved to be a big hit.
But it was an article about meat consumption and its effect on the environment that inspired West to learn more about alternative sources of protein, and then to turn his newfound interest into a project.
“If you ask people if they want to eat bugs, they say ‘that’s gross,'” Hunt says. “That’s the obstacle. But maybe I can make them reconsider.”
The end result? A 400-square-meter olfactory experience, where visitors can smell, touch and taste different foods that have been considered “disgusting” around the world, from foie gras to fermented shark.
“What we find disgusting has to be learned — it’s purely cultural,” says West.
To prove the point, American favorites such as root beer and Jell-O salad sit in the museum alongside fried tarantula and cooked guinea pigs. “If you give root beer to a Swede they will spit it out and say it tastes like toothpaste, but I think it’s delicious,” he notes.
For more, read the full article at CNN .